Advertising Costs: The Agents' Hidden Agenda

25 Oct 2023| Posted by: Dave Tidbold

As a seller, there’s a lot to learn when it comes to advertising and marketing your home.

To ensure you’re getting the most amount of money for your home without spending thousands on unnecessary advertising, it’s important for you to understand that most agents use your advertising money to promote themselves.

Agents Use Your Money to Promote Themselves!

Most people don’t realise a lot of advertising actually benefits the agent by promoting and profiling themselves. Open homes, auctions and seller paid advertising, are of great benefit to real estate agents, but of very little benefit to home sellers and buyers. 

Many agents require the seller to invest considerable amounts of money into advertising their properties, as well as receiving a full commission at the completion of the sale. Often these advertisements seem to be as much about promoting the brand of the agency and the salesperson involved as it is about trying to sell the property. These advertising costs are payable whether or not the property sells. Basically, this is simply a way of shifting the financial risk from the agent to the seller.

When agents are selling in a particular suburb, they are asking sellers to pay substantial advertising fees to find buyers, and they will repeat this exercise on a house in the same street, the next street and around the corner.

The question you must ask is, why do I have to keep paying all this money when you are a real estate office? Don’t you keep a record of all those buyers you have previously advertised to? Where are they?

What Is The Alternative?

There are some great agents around that do not believe seller paid advertising is in a seller’s best interest. They believe the agents should take the risk, that if an agent is going to ask to sell your home or you are going to give them that privilege, then they should run the risk, they should deliver the service before you pay them anything, including their fees.

That is exactly what we believe at Tidbold Real Estate! All advertising is included at ZERO charge to you. This INCLUDES online advertising across 41 websites, INCLUDES access to our exclusive Homefinder database of buyers, INCLUDES professional photography and much more. Best of all, you pay NOTHING until your property settles and you are happy with the price you receive.

We are so confident that we can sell your property for the best possible price that we invest our own money into the process.

Ultimately, we pay for all advertising ourselves and the seller is never out of pocket for advertising, even if the property does not sell.

You do not need to accept 'Seller Paid' Advertising when there is a better alternative with Tidbold Real Estate.

Tidbold Real Estate is your local NO SALE, NO CHARGE agent. We offer you a complete SMARTRE SALE Marketing Package at NO CHARGE, tailored for your property.

Remember, if you sell with us you will be safe. We offer you our SMARTRE SALE Strategy which includes a NO SALE, NO CHARGE service with ZERO upfront advertising costs, and of course a written SERVICE GUARANTEE.